It is well known that we all want more traffic, more views, more subscribers on our channels, more followers, more likes and more comments on everything we share from as many people as we can reach online. So, for example, if you are able to get something go viral on the internet, you might get a lot of exposure online in a short time without doing too much effort. So, what does it take to create a viral video online? First of all, for sure it takes the right kind of content to have a big impact online and it also might take the right people who first discover the video in order to make it go viral. It is generally believed that in order to make your video go viral, a lot of luck is required, but is it really like this? Indeed, is not easy at all to make it viral, but it is not impossible.
So, here are 10 tips you will want to keep in mind when trying to get something to go viral online:
- Create a great video!
There are no specific steps you have to take regarding the videos format and content. As we know, videos represent a big part of the web, and they get shared like crazy all over social media. So, If you upload a video on YouTube or Facebook and you get discovered by other people online, who enjoy the video, they may do all the promotion for you by simply sharing it all over their own social networks.
- Keep it short as short as possible!
Most of the viral videos online keep it short in terms of content. The trend is a range from around 30 seconds to one minute. Anything longer that surpasses this limit, might make people lose patience on discovering it. People have short attentions spans. This is the main reason why you should make it easy for them with an easy content such as images, dot points and subheadings.
- Appeal to the Emotions
High-definition videos, animated backgrounds will definitely enhance your video, but the most important factor is the emotional one. So, If the message does not impress your audience`s heart, there is unlikely to go on viral online.A video will go viral if it is highly connected with emotions. You have to move the audience enough to make them diserie to share it on their pages. So, ensure that you make some statement that will only result in an outpouring of emotions.
- Be unique and original!
Uniqueness does matter a lot when you try to promote your video online. So, try to make some videos that are unique and original. Everyone is bored of old styles and things that have been promoted in the past. Everyone is searching for something new. So, in order to get the audience`s attention on your video you should make a unique video
- Tell a story
A video is more likely to go viral if it tells a story. We knows that many of us are naturally drawn to narratives. So, If a video has a clear beginning, middle, and end, it will definitely spread online. The most important is to be talked about, no matter from which perspective.
- Use Appealing Titles and Video description
Titles and description play a major role in terms of search engine traffic. So if you avoid writing down appealing titles and description you might lose precious views online. You have to dedicate some time to fill those important aspects. Analyze proper keywords for your video and add in title and also in the description. You can use Google Keyword tool for it. Using Google keywords you can most search keywords and choose one of them.
- Use visual content as much as possible
You might be able to catch the attention of the people by catching their eyes with a bold photo or a great GIF rather than with a big block of text. There are major platforms that are almost entirely dedicated to pushing around visual content( ex. Tumblr, Pinterest).
- Make audience laugh with your great sense of humor
People surfing the internet love to laugh at something that is ridiculously funny and also share the content with their friends on their social media accounts. So if you know how to be creative, original and with a lot of sense of humor to make a funny video, you may be able to get quite a bit of attention and viral sharing just by being hilarious.
- Offer the possibility to comment on your video
In order to do this, having a good comment system is critical. You need to work your comments section if you want people to share your content and turn up again. Good comment community leads to a viral video.
- Be genuine !
People do not want highly produced stuff, they want stuff that seems genuine to them.
Taking into consideration all the above mentioned ideas regarding how to make your video go viral online, you will definitely be able to create something interesting that will be in the attention of the audience. Good luck!